Full Job Description
Job Title: Digital Content Strategist
Location: Pine River, Minnesota
Company Overview
Join us at TechWave Innovations, a trailblazer in the technology sector with a focus on innovative solutions and top-tier services. Our mission is to enhance customer experiences through cutting-edge technology and strategic digital marketing initiatives. Based in the scenic backdrop of Pine River, we pride ourselves on our employee-centered culture, commitment to sustainability, and involvement in local community projects.
Job Summary
We are seeking a talented and creative Digital Content Strategist to join our dynamic marketing team. This pivotal role will be responsible for developing and executing our digital content strategy across multiple platforms. The ideal candidate will be a master at crafting compelling content that engages and converts our target audience while measuring and optimizing content performance. You will be an integral part of our efforts to enhance brand visibility and drive traffic to our digital assets.
Key Responsibilities
- Develop and implement a comprehensive digital content strategy that aligns with TechWave Innovations’ marketing objectives and enhances brand awareness.
- Create, edit, and publish high-quality digital content across various channels, including blogs, social media, email newsletters, and website pages.
- Utilize SEO best practices to optimize all content, ensuring higher search engine visibility and organic traffic growth.
- Collaborate with designers, developers, and marketing team members to conceptualize and execute multi-channel content campaigns.
- Conduct audience research and competitor analyses to identify trends and insights that inform our content strategy.
- Monitor and report on content performance, utilizing analytics tools to track engagement, reach, and conversions.
- Stay up to date with the latest trends in digital marketing and content strategy, leveraging new tools and methodologies to improve overall performance.
- Manage content calendars and ensure timely delivery of all content while coordinating with team members and stakeholders.
- Enhance our social media presence through engaging and shareable content that resonates with our audience.
- Develop and maintain relationships with industry influencers and guest contributors to expand our content reach.
Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- 3+ years of experience in digital content strategy, content marketing, or related roles.
- Excellent writing and editing skills with the ability to adapt tone, style, and voice for different audiences.
- Strong understanding of SEO principles and practical knowledge of analytics tools (e.g., Google Analytics, SEMrush, etc.).
- Proficient in content management systems (CMS) and marketing software such as HubSpot, WordPress, or equivalent.
- Experience with social media strategy, including content creation and performance tracking.
- Creative thinker with the ability to work independently and collaboratively within a team environment.
- Strong organizational skills and the ability to manage multiple projects simultaneously under tight deadlines.
- Familiarity with graphic design principles and tools (e.g., Adobe Creative Suite) is a plus.
Why Join TechWave Innovations?
At TechWave Innovations, we believe our people are our greatest asset. As a Digital Content Strategist, you will have the opportunity to:
- Work in a fast-paced, stimulating environment where innovation is encouraged.
- Collaborate with a creative and passionate team dedicated to making a difference.
- Enjoy competitive compensation and a comprehensive benefits package, including health insurance, retirement plans, and professional development opportunities.
- Participate in community outreach and sustainability initiatives, contributing to the Pine River community.
- Flexibility to work remotely or in our office, with a focus on work-life balance.
Application Process
If you are a strategic thinker with a passion for digital content and possess the drive to innovate, we want to hear from you! To apply for the Digital Content Strategist position, please submit your resume, a cover letter detailing your relevant experience, and a portfolio showcasing your writing samples and content projects.
Join us in shaping the future of digital marketing at TechWave Innovations. We look forward to collaborating with you!
TechWave Innovations is an equal opportunity employer
We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or veteran status.
Discover your potential at TechWave Innovations, where innovation meets community.